Frequently Asked Questions

WHY do I need a web site ?

Any business must have a business card, a catalog, a brochure. These allow customers to see what the business has to offer, and how to make an order. Millions of consumers throughout the world have become dependent on the Internet as their primary means of getting product and service information for making purchase decisions. A high percentage of these World Wide Web consumers are well-educated and upper-income. In addition, most businesses are doing much of their purchasing research on the Internet as well. These are the potential clients your business needs to reach.

WHY can't I do it myself ?

For the same reason that you don’t build your own delivery trucks! No organization has the time and the expertise to do absolutely everything internally. On the surface, it may seem less expensive to do it yourself, but in the end, you will be better served by an experienced team of professionals.

Do I need a computer (or a fancy one) to have a web site?

No. Some of our clients don't own a computer, and we receive their e-mail inquiries for them, and forward them via fax or mail. Your web site will be designed in our office on our computer, posted on a "server" computer, and will be accessible to anyone with an Internet connection, anywhere in the world.

How will people find my web site?

You must promote your new website. Your web site's description and Internet address should be submitted to the search engines. We also encourage our clients to get the word out about their sites via their print advertising, promotional materials and business cards.

I run a local business. How can a web site help me?

Many consumers prefer to do their browsing "on-line"--even for purchases they could make around the corner.  Because potential customers can get exactly the information they are seeking, they are getting hooked on the Internet as a tool for their consumer decisions. The Internet consumer wants to see the catalog in color, to be able to get detailed information about a particular product, to instantly go to an e-mail screen and jot off a quick question about the products or services and then just as easily switch to the order form and see current prices and product availability. A web site will definitely serve your local customers, but may also help you to expand your business beyond your local area.

There's someone on the staff here that knows a lot about the Internet, and she's offered to create a web site for our company for free. Is this a good idea?

If this person's job is more than just doing in-house web site publishing, it's probably not a good idea. Figuring out how to create a professional looking web site and then actually doing the information gathering, graphics, scripting and maintenance will take up quite a lot of time for someone without a lot of experience. Web site design and production is similar to the many other types of services your company contracts out, such as designing and printing your business cards and brochures--you'll wind up with a more professional and thorough result without a drain on your human resources.