Our Design Philosophy --- Keep it simple!

Whether your plan is for a corporate site, e-commerce product sales, small business informational brochure site, a wordpress interactive website, or a one page business card site, we can help. Lake Effects Web Design will create a responsive website for you that looks great, loads quickly, contains valuable information, and can be viewed well on any device.

We listen to you... to find out your needs and the image you are trying to present on your website, and then we customize our design services to fit those needs. We also take the time to research what your competition is doing on the web.

Mobile-friendly Web Design

All of the new websites we build are designed to be mobile-friendly (responsive).

A Responsive Website will adjust itself to display properly, whether it is viewed on a desktop, laptop, tablet or phone.

Search Engine Friendly Websites

The way a site is constructed has a huge effect on the way it is listed by the search engines, and therefore on the number of people who visit it. Using the right techniques can make the difference between being in the top ten, or the top ten thousand. Lake Effects Web Design will construct your site utilizing these search engine "best-practices", including building the metatags, title, keywords, headings and alt tags.

Client location is not a problem!

Communications can be easily handled via phone and e-mail. We work with you throughout the design process. We will show you your work-in-progress online at a non-public web address to get your feedback as to the direction the design is going so it your website comes out exactly as you desire.

We begin with design "mockups" which we revise until you are satisfied with the design. We start with one or two design ideas, and then evolve the design based on your feedback. Often when you see the first mockups you will get more clarity on what you are looking for, and the revision process takes that into account.

If you have an existing brochure or business cards, we can match the style to preserve continuity between your marketing materials. Otherwise, we create a unique design based on your responses about your preferred style and format.

Events and Location Photography:

On-site portrait or product photo shoots can be done in-studio (at Chesler Photography), at your office or at another location to get material for web site pages (and other marketing materials or brochures).

Lake Effects Web Design is located on Canandaigua Lake in Canandaigua, NY in the Finger Lakes Region of Western New York. We provide website development and web hosting services to all of Western NY including Canandaigua, Rochester, Buffalo, Syracuse, Ithaca, Cortland, Victor, Pittsford, Geneva, Penn Yan Skaneateles, and all of the Finger Lakes region.